Hook Library: 50 Hooks by Industry for Reels, TikTok, and Video Ads

How to use the Hook Library

Use one hook per video, pause the video for a specific point, and repeat successful hook patterns. If you want to test, use the same content and only change the hook.

Crafts and local service providers, 10 Hooks

• If you're looking for someone in [City] for [Service], pay attention to these 3 things.
• The most common mistake with [Service] that almost everyone makes.
• How to tell in 30 seconds if an offer is good for [performance].
• This is what [performance] realistically costs when done properly.
• Why cheap offers end up being more expensive for [performance].
• Three things we almost always notice first when it comes to [performance].
• If you have a [problem], it's often due to this very issue.
• This is a typical misconception regarding [performance] that will really hurt later.
• Before and after, but the crucial difference is this step.
• If you only ask one question before booking, make it this one.

Cosmetics, beauty, hair, 10 Hooks

• If you have [skin problems], please don't do this again.
• I honestly test [product/trend] so you don't have to.
• The biggest mistake almost everyone makes with [Topic].
• This is the difference between [Variant A] and [Variant B].
• This is what [Result] really looks like, without filters.
• If you want [Goal], start with this.
• Three things I'll never do again with [Topic].
• This routine saves you time and delivers [Result].
• If you only need one product for [goal], this is it.
• I should have known this about [Topic] sooner.

Fitness, physiotherapy, health services, 10 Hooks

• If you have [pain/problem], it's often because of this.
• Stop when you're doing [exercise/everyday thing] like this.
• This is how you reach [goal] without [obstacles].
• Three things that kill your progress toward [goal].
• Why you don't see any change despite training.
• This is the one lever most people are missing.
• If you want [goal], stop making [mistakes].
• I'll show you a trick that instantly helps with [problem].
• Myth vs. truth about [topic].
• This is what happens when you do this for 14 days.

Restaurants, cafes, food, local spots, 10 Hooks

• This is our most ordered [product], and here's why.
• If you only have to try one thing here, make it this.
• Most people order this wrong; it tastes better this way.
• We honestly test the new [product] to see if it's worth it.
• This is how our [product] is created behind the scenes.
• This is why our [product] tastes different.
• Three things you'll notice immediately with [product].
• If you have a [problem], order this.
• This is the little trick to why it's always an [advantage] with us.
• Today there's something new, but only while supplies last.

B2B service providers, consulting, agencies, software, finance, 10 Hooks

• This is the real reason why [X] doesn't work.
• Most people do [X], but it ends up costing you [Y].
• If you want [goal], stop making [mistakes].
• Three things you need to know before deciding [X].
• Looks professional, but doesn't deliver results.
• You don't need [X], you need [Y].
• Why [X] occupies your time but doesn't get you anywhere.
• This costs you [X] every month without you even realizing it.
• This is the order; otherwise, [X] doesn't matter.
• If you've already tried [X], try [Y] now.

Short Examples for insurance brokers, financial service providers, and consultants

You use the hooks from the B2B block and insert terms that customers actually search for, for example, insurance check, disability insurance, private health insurance, liability insurance, retirement planning, investment, risk protection, financial advice, insurance broker.

Examples:

This is the real reason why your insurance check isn't working.

If you want disability insurance, stop making this mistake.

Three things you need to know before switching private health insurance.

This looks professional, but delivers no results: comparison portals without advice.

This costs you money every month without you even realizing it: incorrect deductible.

Conclusion

Hooks are a system. If you have recurring hook patterns for each industry, content production becomes faster, more testable, and more consistent. These 50 hooks are a starting point. The crucial thing is to use them sequentially, instead of starting from scratch each time.

Maintain a library with verifiable results

Save not only the wording of each hook used, but also the topic, target audience, main message, and the complete post. Otherwise, a seemingly successful sentence will later be copied out of context and used for a completely different problem.

Supplement your observations instead of hasty labels like "winner." Which people reacted? What questions followed? How much was actually distributed? A single striking value could be a coincidence or a peculiarity of the topic.

Also, check each template for verifiable statements. "Everyone does it wrong" requires a different basis than "We see this error in this example." If you don't have reliable experience or data, describe the specific situation without fabricating generalities.

A useful library also includes discarded ideas and the reason why: incomprehensible technical term, incorrect expectation, or lack of relevance to the topic. This makes it a learning aid. How to create a structured comparison from variations is explained here: Creative Testing.