What would you like to be able to do yourself?
Your everyday life.
Our topics.
Beginners and advanced users need different answers. We'll compile the content according to your tasks and work with examples that fit your brand.
Social Media & Strategy+
Target groups, platform selection, content pillars, and editorial planning. You'll practice deriving concrete topics and suitable formats from a company goal.
Possible exercise: a content plan for your channel.
Video & Camera+
Idea, storytelling, visual composition, sound, and on-camera presence. Depending on the equipment, you'll work with a smartphone or camera and try out the basics directly.
Possible exercise: Record a clear and concise introduction.
Acting coaching+
Presence, voice, body language, and credible on-camera acting. We work on expression, timing, and working with text – individually or as a practical team exercise.
Possible exercise: Perform a short scene in different variations and develop it further with direct feedback.
Editing & Content+
Selecting material, editing a story, adding subtitles, and exporting in suitable formats. We tailor the exercises to your software and workflow.
Possible exercise: completing your own video clip.
Ads & Analysis+
Understanding campaign goals, target groups, ad variations, and key performance indicators (KPIs). You'll learn to interpret observations and formulate meaningful next steps in the testing process.
Possible exercise: Evaluate a campaign and plan a test.
AI in Everyday Work+
Use AI for research, ideas, and content workflows. We practice practical tasks and check results for accuracy, brand fit, and sensitive content.
Possible exercise: Prepare a recurring work step with AI.