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Personal Branding: Services, Collaboration and Costs

Personal branding makes a person's professional perspective publicly understandable. This can be beneficial for founders, executives, or experts. It's about communicating relevant experiences and viewpoints in an accessible way. A fabricated persona wouldn't provide a sound basis for this.

Pink illustration for personal communication of a professional perspective.

Positioning Before Publication

First, we clarify what you want to be known for and which target group should benefit. What questions can you answer based on your own work? Which topics fit your role? And what boundaries apply to confidential information or statements about the company?

From this foundation, topics and suitable formats are developed. Personal communication can support the company but requires a clearly recognizable, individual perspective.

Services We Can Provide

Depending on the project, we support you with positioning, topic development, content preparation, and production. Publication and community management are agreed upon separately. The exact scope depends on which tasks you wish to handle yourself.

A hypothetical example: In a prepared interview, a female founder explains how she assesses a common customer decision. This can lead to an expert article and relevant video excerpts. The statements are her own and are reviewed before publication.

Your participation remains important

An agency can conduct interviews, structure content, formulate ideas, and produce. Experience, perspective, and professional approval still come from the person who appears on camera. Therefore, their available time should be factored into the planning.

For people who want to become more confident in front of the camera, supplementary coaching can be helpful. Regular recording sessions can be consolidated into a Content Day, if desired.

What influences the costs?

The initial positioning work is distinct from ongoing editing and production. Scope, format variety, recording dates, and support tasks determine the effort involved. One post per week alone doesn't tell you much about the amount of work required.

We don't promise a specific number of followers. Meaningful goals might include generating relevant conversations or achieving a clearer professional perception; the specific evaluation will be agreed upon.

Realistic goals include, for example, generating relevant conversations or achieving a clearer professional reputation; the specific evaluation will be agreed upon.

For your inquiry, please provide details about your role, target audience, topics, and available time. German-language communication can also be suitable for international business. You can find all related services in the Overview.

Request a Personal Branding Project

Tell us what you have in mind.

Describe your offering, target markets and the support you need.

Discuss your project
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