A Brand Needs More Than Translated Texts
An existing brand presence is a good starting point. For the new market, we work with you to determine which target groups you want to reach, what questions they have before making a decision, and how your offering can be explained clearly and effectively. Your brand identity remains the foundation. Messages, examples, and formats are tailored to the planned use.
DACH stands for Germany, Austria, and Switzerland. We don't automatically treat these countries as a single sales market. At the outset, we define which countries, customer groups, and offerings will be the focus.
What Vertikal Viral Does
Our specialization for this project is brand communication using video and social media. In Strategy Consulting, we develop positioning, key themes, and a practical communication plan. In Production, we create content such as product demonstrations, interviews, commercials, and recurring social media content.
For Distribution, we agree on channels, publication, ad management, and analysis. Language versions, voice actors, subtitles, and technical approvals are planned on a project-specific basis. A translated website doesn't automatically mean that every project can be managed in every language; we clarify the working language at the outset.
How to get started
First, we discuss your product, existing brand, target market, and sales channels. Then, we define an initial communication project: for example, a German-language product video series with an accompanying campaign. This provides a concrete basis for evaluating messages and feedback before creating further content.
A hypothetical example: A manufacturer from India or China wants to present a product requiring explanation to German business customers. Together, they gather customer questions, film applications, and create suitable content for the intended contact channel. This is one possible approach, not a claim about a past client project.
Collaboration across borders
Briefing and coordination can be organized online. For filming, we plan the actual production location and the local contacts. Your team reviews product information and statements requiring approval. A central contact person compiles feedback. Learn more in the article on international production planning.
Planning communication and market access separately
We support your brand building and marketing communication. Import and export processing, customs, legal approvals, logistics, or the brokering of trading partners are not automatically included in this offer. Your responsible specialist partners must clarify these requirements separately. Even a campaign does not guarantee market success.
To request a quote, please describe your offering, source and target markets, available languages, existing content, and your timeframe. Together, we'll define the appropriate scope. You can find more information in our Service Overview.