First the Use, Then the Format
A corporate video on your website needs to answer different questions than a short ad or an interview for LinkedIn. That's why we start with the use: Who is the intended audience, what message should be conveyed, and what should happen afterward? Only then do we decide on length, narrative style, and recording format.
For example: If a product requiring explanation is used in sales, a clear demonstration might be more important than numerous rapid scene changes. For a trade fair, the same content might require a version that remains understandable without sound.
These are the possible steps involved
The concept phase develops the message, structure, and ideas for implementation. Pre-production clarifies filming locations, personnel, subjects, technical aspects, and approvals. During filming, we record the agreed-upon scenes and the necessary audio. In post-production, editing, color correction, sound editing, and the addition of agreed-upon graphics or subtitles follow.
Delivery includes a clear list: Which main films, short versions, aspect ratios, and language versions are needed? An additional vertical version may require its own edit. It's not always just another export.
What Determines the Effort
The film's length alone says little about production costs. Filming locations, travel days, contributors, direction, technical requirements, and the number of independent versions all influence the effort. Usage rights and existing material must also be clarified in advance. Therefore, we create the scope of services based on the briefing.
Production in Germany and Beyond
Cologne is our home base. For projects in other locations, we plan travel, local coordination, and shooting schedules. You can find an example of a production outside of Europe in the Campnetic project. For your project, what matters are the specific details and processes required at the actual location.
How to prepare a request
Send us your communication goal, planned channels, desired timeframe, potential filming locations, and any existing documents. Also, please name the person responsible for approving content and final versions. Publication and advertising management will be planned separately.
Looking for a specific format? Here are our Commercials, Product Videos, and Service Overview.