Vertikal Viral /

Recruiting Ads: suitable applications instead of mere contacts

Recruiting ads should reach people who are a good fit for an open position. A high number of contacts alone doesn't tell you much about whether a campaign is achieving this goal. If needed, we combine recruiting content, ads, and a coordinated contact channel. We determine the scope together.

Pink illustration relating to recruiting content and suitable applications.

Starting with the actual job

Before production, we need clear information: tasks, location, required qualifications, and terms of employment. Reasons why someone might choose this position must also be specific and accurate.

A recruiting video can showcase workflows and feature employees. It shouldn't invent a work environment that applicants won't actually encounter. You'll need to agree internally on which statements and people are shown.

From video to application step

The ad and contact channel must be aligned. Anyone responding to a specific job should be able to find the crucial information quickly. Depending on the role, a form, a landing page, or another agreed-upon contact channel might be appropriate.

Pre-qualification can assess necessary qualifications. However, it doesn't replace a personal interview or your company's decision. We'll determine which questions are truly necessary based on the specific job posting.

Evaluating Quality Together

We differentiate between contacts received, reachable individuals, qualified candidates, interviews, and hires. These steps shouldn't be lumped together into a single success metric. Feedback from your recruiting process is crucial.

If many contacts aren't a good fit, we'll examine the messaging, requirements, and contact method. If suitable candidates later drop out, the subsequent process may also be relevant. An advertising campaign alone cannot replace prompt feedback or compelling internal conversations.

What Services Are Available?

Depending on the project, we handle content conception and production, ad management, and agreed-upon elements of the contact process. This does not automatically include comprehensive employer branding consulting or guaranteed hires.

Even for nationwide or international campaigns, the specific work location remains important. The target region and language requirements should align with the job.

For the initial inquiry, the job profile, work location, previous application process, and your criteria for suitable candidates will be helpful. Further services are listed in the Overview.

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