Filming Location and Target Market Are Not the Same
A film shot in Spain might be intended exclusively for German-speaking customers. Conversely, a shoot in Cologne can provide material for multiple European markets. This distinction influences interviews, on-screen graphics, language versions, and subsequent use.
For us, planning therefore begins with two questions: Where do the recordings need to take place? And who should understand and use the finished content? This leads to requirements for the team, coordination, and delivery.
What Can Be Prepared Remotely
Briefings, concept discussions, and editing feedback can often be organized online. However, for the shoot itself, we still need reliable information about the location: available spaces, access, contact persons, operational procedures, and any potential limitations. Photos or a joint site visit can support the preparation.
When working with multiple locations, a joint production briefing is helpful. This outlines the visual language, interview topics, and required motifs. Local differences remain visible without each film having to start from scratch in terms of design.
Planning for Travel and Local Requirements
Our proposal takes into account the agreed-upon travel and production costs. Depending on the country and project, permits, access, or other organizational requirements may also need to be clarified. Which of these apply and who is responsible for them will be reviewed on a project-specific basis. Therefore, an international production is not simply a regular shooting day with a longer journey.
An example from our work outside Europe is the production for Campnetic. Projects like this demonstrate why the actual location can be important to the story.
Which Language Versions Do You Need? German-speaking companies in the DACH area don't automatically require English films. The audience is the deciding factor. If translations, subtitles, or voice-overs are planned, the scope and professional approval will be determined in advance. Existing language versions of a website do not replace this consultation.
A Briefing for Multiple Locations
Please provide us with the countries and locations, planned channels, people involved, target languages, and timeframes. Also, please specify a central contact person and those responsible on-site. This will allow us to coordinate schedules and approvals.
Our article on Video Production for Business explains the basic process. You can find all our services in the Service Overview.